About CNFRMD
CNFRMD was born from real experience.
Almost 10 years ago, in 2017, Lyne Martin planned a group trip with eight of her closest friends. Like many group trips, the destination was exciting, but the planning was a lot. There were payments to track, reminders to send, different personalities to manage, and last-minute cancellations that changed the rooming arrangements.
Two people canceled close to the trip, which threw off the room assignments. Friends who did not know each other well ended up as roommates and argued. One friend who snores loudly ended up rooming with a light sleeper. Lyne was the common denominator in the planning process and realized something important: travel is more than reservations. It is people. It is nuance. It is timing. It is communication.
The idea started as Friendcation and later evolved into Groupcation. At the time, the cost and complexity of building this kind of technology was significant. Today, with modern assistive technologies, AI-supported workflows, and better development tools, the vision can finally be realized.
CNFRMD exists to put people back into travel, not just the destination.
Founder and Leadership
Lyne Martin is the founder and CEO of CNFRMD. Her background includes organizational leadership, communications, and sociology, with a career rooted in people, systems, and problem-solving. Her professional experience and education have shaped CNFRMD's foundation: travel works better when the people behind the trip are understood.
Mayah Martin serves as Chief Marketing Officer. She is a trained and educated marketing leader who believes deeply in the CNFRMD vision. Her insight helps shape the brand, campaign strategy, and customer experience.
The CNFRMD team is supported by developers, accountants, lawyers, and travel industry experts who help drive the mission forward.
To help groups travel better by combining thoughtful technology, human-centered planning, and Travelarity insights to reduce uncertainty and improve the group travel experience.
To become the leading group travel planning and decision platform where people can organize, compare, communicate, book, and travel with more confidence.
CNFRMD was created to support the people behind the trip. Great travel is not only about where you go, but who you go with, how you plan, and whether the details that matter are confirmed before you leave.
CNFRMD believes in both technology and people. While we use modern tools, automation, and AI-supported features to improve the travel experience, we remain committed to the human touch. Technology should support people, not replace them. Our goal is to use technology to help travelers communicate better, plan smarter, and feel more confident together.
Company Information
CNFRMD is a fully functioning LLC based in the Los Angeles, California area.
Huntington Beach, CA 92649